Accelerating future growth

13 november 2025

Reginox UK – accelerating future growth

Reginox has grown into one of the UK’s leading brands for kitchen sinks, taps and accessories, earning a well-deserved reputation for the quality and innovation of its products and a willingness to listen to its customers in the pursuit of service excellence.

Such status isn’t achieved overnight, however, and Reginox UK has 25 years of continuous development to thank for its place at the top table of KBB suppliers, builders, developers, contractors and specifiers.

Success means never resting on your laurels, and as Reginox looks towards to the future, Nigel Wareing from our marketing partners, Cornerstone DM, has been talking to the team leading the charge.

Dave Mayer, Commercial Director

Commercial Director Dave has put together a team in his own image, one that has an infectious enthusiasm for Reginox and its products together with a high level of professionalism.

Reginox was a fledgling UK business when Dave was approached to become its National Sales Manager in 2000 after working in the KBB sector for over 15 years. He was promoted to Sales and Marketing Director two years later and became Commercial Director in 2021.

Dave’s ethos of supporting the personal development of staff who show loyalty and commitment to the business and brand is fundamental to any restructure of the UK management team, bringing in new roles and positions to accommodate growth.

Dave, you recently announced significant changes among your sales team, what prompted you to do this?

“The simple answer is to accelerate future growth. We’re looking to build on an order pipeline that has already surpassed last year’s £600k by some margin and 2026 is shaping up to be even better.

“We’ve got a strong team right now, putting them in the right places and utilising their strengths is key for the future of Reginox.

“There's some serious knowledge in Reginox right now, for both the business and the industry. Our external teams focus right now is to target major suppliers in the UK kitchen industry, including DIY retailers, multi outlet merchants and kitchen furniture manufacturers, as well as serving as area sales managers for their areas."

Hope Eardley, Sales Office Manager

As Reginox evolves, the people who make the business are having to evolve with it.

Hope, you’ve been with Reginox for eight years now, how is the business changing?

“We’ve seen a massive shift internally on how process and dispatch orders, years of working within the same order and warehouse processing structure, primarily handling smaller orders. But as we deal with more developers, we’ve experienced a significant shift and had to evolve how we work.

“We’re now seeing larger orders and call off schedules, which has required not one, not two but three departments to look at adapting our systems to support new ways of working. It’s a whole rejig from the top down, from purchasing to processing to dispatching out the door, if we aren’t all working in synchronicity it all fails.

“It’s been a steep learning curve, involving training and adjustments along the way as needed, all whilst still managing the day-to-day operations. It’s an ongoing process that’s pushing us to be more creative, pull together to work smarter and think outside the box.”

Andy Robinson, UK Contract Specification Manager

Andy, you’re coming up to two years at Reginox. How have the last 12 months been?

“It’s been an exciting year. We’ve been well received by housebuilders and high-rise developers across the UK, securing specification on several prestigious projects.

“What’s really resonating is our full range of sinks, from stainless steel and coloured PVD to ceramic and granite, along with our range of coloured taps to suit every budget.

“There’s also been a growing interest in conversations around our innovative 3-in-1 and 4-in-1 hot water taps, which give housebuilders great selling points and homebuyers extra convenience.

“We’re educating the building sector at source about what we can offer and building on that. I’d like to think we can grow an even bigger team to service this sector as we expand the knowledge our reputation.”

The final word – Dave Mayer

“We’ve assembled a strong team and as we look to the future, I fervently hope that some of them will be earmarked for more senior roles within the business as we move forward and continue to restructure to achieve even more success.”